ambassador program
Back At It began by following local athletes from mountain bike events to ski races and Olympic training camps. The Ambassador Program is an extension of that original mission: supporting athletes who dedicate themselves to training, performance, and life in the mountains.
Through this program, selected athletes receive ongoing therapeutic support including massage, acupuncture, and naturopathic care. It is designed to enhance recovery, prevent injury, and sustain peak performance through demanding training cycles.
about the program
A performance and recovery program providing selected athletes with consistent therapeutic support, including:
Designed to enhance recovery, prevent injury, and support peak performance through demanding training cycles.
- Massage therapy
- Acupuncture
- Naturopathic care
Designed to enhance recovery, prevent injury, and support peak performance through demanding training cycles.
what it is
- Competitive, committed athletes in mountain sports
- Athletes training consistently and competing at a high level
- Junior athletes (ages 13–17) through a dedicated development stream
who it's for
- One treatment per month with our multidisciplinary team
- Ongoing guidance for recovery, injury prevention, and self-care
- Connection to a community of clinicians and like-minded athletes
what ambassadors recieve
why we do it
We’ve seen firsthand how the right care keeps athletes performing at their best, whether for weekend races or elite competition. This program is rooted in where we started and reflects our commitment to the Bow Valley athletic community. Investing in athletes is investing in the community. By supporting recovery, development, and education, we strengthen connections between athletes, families, coaches, and local businesses- building a more resilient and active mountain community.
Because sport builds more than performance - it builds discipline, resilience, and accountability. Skills that carry far beyond competition into everyday life.
Back At It Ambassador Alumni
